Danielle has worked in the event industry for over 12 years, mainly in the corporate and financial services sector. She loves events and creating memorable experiences, but was getting tired of doing events for events sake, and frustrated with the excessive amounts of single use items and waste that was being created. Yes people had a nice time, but was that it? She needed a purpose.
She started to experiment with sustainable event initiatives – stopped doing giveaways and printed brochures and started to think more mindfully about what event stands were made from and what to do with the waste after an event.
But, she didn’t want this to be a ‘nice to have’ or a sideline to her dayjob, but something she could focus on and embed in every event. She left her corporate role and created re/ward.